[Source: WBCSD on YouTube]
Emphasizes the need to find the right balance!
Saturday, November 21, 2009
Wednesday, November 18, 2009
The Business Logic of Sustainability
Ray Anderson, founder and CEO of Interface - the company that makes FLOR carpet tiles, talks about how reading Paul Hawken's book "The Ecology of Commerce - A Declaration of Sustainability" brought about an epiphany that led him to transform his enterprise towards sustainability.
[source: TED]
[source: TED]
Saturday, November 7, 2009
Social Media and Social Responsibility
Great post on the subject by @MelissaRowley at Mashable.
Drawing on the insights offered by participants in the Justmeans Social Media for Sustainability conference in San Francisco last month, the post identifies 3 key areas at the intersection of social media and CSR:
A video clip of interviews with industry professionals responsible for CSR and sustainability in corporations like Nike and Intel, and other examples illustrated through extracts from twitter and facebook highlight the perspectives of businesses leading the charge in this area.
A must read for anyone working in either domain - social media or social responsibility / sustainability.
Drawing on the insights offered by participants in the Justmeans Social Media for Sustainability conference in San Francisco last month, the post identifies 3 key areas at the intersection of social media and CSR:
1. Getting to Know Your Constituents
2. Influencing Customers as Citizens
3. Getting Your Good Work Out There
A video clip of interviews with industry professionals responsible for CSR and sustainability in corporations like Nike and Intel, and other examples illustrated through extracts from twitter and facebook highlight the perspectives of businesses leading the charge in this area.
A must read for anyone working in either domain - social media or social responsibility / sustainability.
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